WAYS VIDEO CAN HAVE A MEASURABLE IMPACT

• Email campaigns, including newsletters, that offer video as a way to get an overview of what is being offered.

• Landing pages where video can drive more sign-ups, downloads and trials.

• Blogs where video can convert curious readers into visitors on your main web site.

• Your home page where it can reduce your bounce rate and convert more visitors to customers.

• Social media sites where prospective customers can find you in a social environment.